Blog | Mediatization

CRC 1265 researcher Eric Lettkemann unravels the intriguing dynamics between digital technology and public spaces. Uncovering contrasting approaches to the of hybrid reality game Pokémon Go, from cemetery bans in Germany to seamless integration in Tokyo, he discusses the social implications and future challenges of such locative media as we navigate an evolving world where the digital of physical increasingly overlap.

This blogpost uses the phenomenon of the fata morgana – mirage – to illustrate the dynamics of real estate advertisements for exclusive housing developments in Cairo. In doing so, we investigate some of the ways in which public media and advertising create a display of the urban that does not reflect the lived social, spatial, and economic reality of the majority of the population. At the same time, this urban visual is produced and shaped by the intersectional dynamics of embedded societal norms.